Chief Executive Officer and Chairman
27-years ago, Klee Irwin founded Irwin Naturals with a simple mission – to heal the world with plant medicine. He had no equity or bank financing. So, he formulated products to have curiously potent effectiveness relative to competitors – since word-of-mouth was his only hope against larger companies that put more money into advertising than ingredient cost. A cult brand emerged over the years, and his company now leads in most categories in which it competes. He has taken a philanthropic approach and has, for ethical reasons, chosen to sell CBD at less than half the price of virtually all competitors.