27-years ago, Klee Irwin founded Irwin Naturals with a simple mission – to heal the world with plant medicine. He had no equity or bank financing. So, he formulated products to have curiously potent effectiveness relative to competitors – since word-of-mouth was his only hope against larger companies that put more money into advertising than ingredient cost. A cult brand emerged over the years, and his company now leads in most categories in which it competes. He has taken a philanthropic approach and has, for ethical reasons, chosen to sell CBD at less than half the price of virtually all competitors.
Marc-David is an Operating Partner of L Catterton where he has been since 2004. Previously, he was the President of Danone Naya Waters North America, where he played a key role in the formation of the joint venture with The Coca-Cola Company as business partner to capture opportunities in the fast growing and highly competitive Bottled Still Water Category in North America. Prior to managing Danone, Marc–David was the Food Division General Manager (Corporate–Paris/Geneva) and a Member of the Corporate Strategic Committee for the Carrefour Group, where he led the $40 billion Carrefour Global Grocery Sourcing and Vendor Negotiation efforts. Prior to his senior corporate responsibilities Marc–David led the retail growth of Carrefour in key countries in Europe and Asia.
Philippe brings over 20 years of senior CPG financial management and leadership expertise to the Company. He was a Managing Partner of Bastiat Partners from 2016 to 2020 and Chief Investment Officer for Knight Global, a leading family office with a diversified asset portfolio from 2015 to 2016. Philippe started his finance career at Merrill Lynch in the Consumer Retail group in New York and held senior positions at the Sage Group and Intrepid Investment bankers. He holds a Masters of Business Administration from the Anderson School at UCLA (1999).
Rod leads Kight Law Office, PC, one of the most respected boutique Cannabis law firms in the United States which was founded in 2000. He is an AV Preeminent Peer Rated Lawyer, as designated by Martindale Hubbell. Rod has been quoted on Cannabis matters in the Wall Street Journal, Time, Politico and Business Insider. He serves on the advisory board of the American Journal of Endocannabinoid Medicine. North Carolina Super Lawyers Magazine calls him "The State's Biggest Cannabis Advocate”.